Sales Training
Sales Growth & Business Development
Why Elmhurst Sales Academy?
✔ 35+ years at the sharp end of direct selling
✔ Trusted business leader and natural relationship builder
✔ Skilled negotiator experienced in closing significant deals
✔ Proven track record of driving sales growth
We help organisations grow sales by opening doors, building relationships, negotiating deals and developing high-performing sales teams. With over 35 years on the front line of direct selling, Richard Abrahams works with businesses to unlock opportunities, increase conversion and build lasting customer relationships.
First Step
We conduct a full sales diagnostic review to understand the current sales process, identify opportunities for improvement and create a clear plan for growth using the ELMSELL framework..
The ELMSELL Sales Framework
E
Engage
Open doors and build meaningful business relationships.
L
Listen
Understand customer needs, challenges and objectives.
M
Match
Present the right solutions that deliver real value.
S
Sell
Coach and develop confident, effective sales teams.
E
Elevate
Grow brand visibility and strengthen market presence.
L
Lead
Negotiate and close high-value opportunities.
Sales Activation & Events
Roadshows & Showroom Events
Create engaging events to showcase products, services and expertise.
Sales Campaigns
Support teams with targeted outreach and business development activity.
Team Coaching
Work directly with sales teams to improve confidence, communication and closing ability.
Strategic Outcomes
✔ Increased conversion rates and revenue growth
✔ Stronger and more confident sales teams
✔ Greater brand visibility in key markets
✔ More high-value opportunities entering the pipeline
